Group Entries

As advertised, there is a 10% discount for groups of over 6 and under 10. For groups over this size you will need to complete further entries.

To use the group entry facility

Allocate someone to enter for all riders, he/she will have to pay the fees for all riders, they will also have to provide the telephone number for each person to enable them to receive the SMS message. The allocated person will receive ALL PACKS for the riders they have entered and will need to distribute these to all the other members of their group.

Closing date for entries

The final closing date for entries is the 6th February 2023. We close then as we have to administer sending out the entries and complying with H&S regulations etc. No entries will be taken after this date due to insurance restrictions,

Car Parking

In order to minimise disruption to the local residents of Westerham and to ensure riders can easily and quickly park up for the sportive, the event organisers have developed a comprehensive car parking plan.

We have the following locations for car parking:
Car Parking Location 1 - Westerham Brewery, Beggars Ln, Westerham TN16 1QP
Car Parking Location 2 - Valence School, Brasted Rd, Westerham TN16 1QN
Car Parking Location 3 - Russell Publishing, Court Lodge, Hogtrough Hill, Brasted, Westerham, TN16 1NU
Car Parking Location 4 - Brewery House car park, Black Eagle Close, TN16 1RG

All car spaces are charged at £5.00 per space regardless of location - 100% of the revenue from car parking goes to our charities.

When riders register for HOTA there is now an option to purchase car parking - you’ll be automatically allocated a car park space at one of the locations and a car parking ticket with directions sent to you by email prior to the event. There will be event signage to direct you to the Event HQ from your car parking location and all car parking locations are no more than 1 mile from Event HQ.

Please note that car parking access to Westerham Brewery will close at 07.45am as the first riders are dispatched 08.00am and the exit/ entrance road from 07.45 will be accessible to cyclists only. If you have been allocated parking at the brewery and arrive later than 07.45am you will not be admitted.

Please treat our volunteer car parking and traffic marshals with the utmost respect - they are volunteers from our charity partners and here to help you. Any HOTA entrant that verbally or physically abuses any marshal will be reported to Kent County Police who will be present on the day and banned from riding all future HOTA/Flamme Rouge events.

Please car share and help us to minimise our impact on the residents of Westerham.

Before the event

On your entry being accepted you will receive an Entry Confirmation, together with your allocated Time Slot, Emergency Contact Details. Also included will be links to Parking Instructions, theRoute Sheet and the Riders' Agreement.

It is therefore vital that the Email that you have used to enter is correct.

Starting the ride

Departure starts at 8.00am and goes on through to 10.30am. It is important to stick to your allocated departure time because only a limited number of riders can set off together – there will be plenty of opportunities to regroup with friends during the ride.

You will be asked to wait in a holding area and then called into a waiting area. At the appropriate time you will be then move forward into the departure area. Please listen to the starter’s instructions whilst waiting to start. When you roll over the matting, your timing will start.

Check & Feed Points

There are two indoor feed/check points on the route. First after 31 miles at the Ashdown Forest Centre and the second after 53miles at the Scout Hut in Sevenoaks Weald. Be sure to cross the timing mats at these locations. Both Feed/Check points will be well sign posted.

Mechanics will be on hand at the Ashdown Forest Centre.

There will be a range of foods (bananas, energy bars, cakes etc) and drinks at no cost to riders.


Please be on your best cycling behaviour on the ride, obey the highway code, be courteous to other road uses and riders, don’t drop litter. If you need to take a natural break please do so as not to cause offence to others. The route will be fully sign posted and you will be helped by some 60 marshals (in high viz jackets) on the course together with NEG motorbike marshals.

The route is very demanding with a lot of climbing; very fit riders can finish in under 4 hours others could take 7 hours or more.

SMS update of position

Registered riders who complete the Hell of the Ashdown 2023 and have gone through all of the checkpoints on the course will receive a text update congratulating them on their achievement, together with the recorded time for the event. Any queries on time should be addressed to the Head of Registration, who can be found in the main hall.


On your return to the HQ be sure to go over the finishing line/mat in order to register your finishing time, which will be forwarded to you via a SMS message. So please ensure that you have included your mobile phone number onto your entry form. Full results will be available on the HOTA website within 48 hours.