Ben-efit Bike-fit Studio is a one stop shop for performance athletes, enthusiasts and social riders. Our primary business is Bike-fitting and we are known for being the most comprehensive bike-fit In the world. Our Ben-efit team of experts are incredibly passionate about optimising comfort and performance across all abilities, our team can offer Strength & Conditioning, Injury Prevention, Rehabilitation, Cycle Coaching and Nutritional advice. If you would like to ride faster, ride further with less effort and more comfort, then we are the people to see.


In-Gear Cycles & Maison du Velo

In-Gear Cycles and Maison du Velo have 2 shops based in Reigate and Forest Row. We have been selling road bikes, custom building bikes and measuring new and expert riders for any brand of bike for over 20 years. Along with professional bike fitting, offering 3D pedal analysis and Sidi's custom shoe fitting, we are the premier location to make you comfier, more efficient and faster on your bike! Come in and see us - We love to talk about any sort of bike!



ExN Energy Balls are full of healthy, organic ingredients that are easy on your stomach. With the optimum balance of carbs, natural nutrition, fibre and protein, you deserve the best slow release energy on the planet! ExN Protein Balls are a convenient way to add protein and nutrients for maximum and sustained energy. Before a workout they help boost your performance and after (within two hours) they will help repair and replenish by contributing to muscle strength and growth.



The Velo Barn is a bike workshop and café run by Cyclists for Cyclists. Our workshop team has a wealth of mechanical knowledge and experience in bike servicing, repairs and frame building. Whether you ride an old classic or a modern thoroughbred we have the experience to keep your beloved wheels rolling. We are more than happy to take on all types of work from a puncture repair to a complete rebuild and our excellent service packages are carefully designed to keep your bike in tip top condition. The Velo Barn café is a favourite refuelling stop amongst the London, Kent and Surrey cycling fraternity situated on Pilgrims Way and Westerham Hill. Drop in for a bespoke coffee and slab of tasty cake. If you’re on a club ride and have a group larger than 6 riders give us a heads up and we’ll reserve you a table. Café opening hours are 9:00 am-1:00 pm – adverse weather may result in us closing early but just check our Insta account for latest opening hours.



Whether you ride 30 or 300 miles a week, it’s imperative to prioritise skincare. Looking after your skin will enable you to push harder, perform better, and ride in comfort for longer. You only notice how impressive your skin is when it stops doing what it should. Chapped or cracked skin, razor burns or soreness in sensitive places. Suddenly, your plans of riding 100 miles at the weekend seem like an activity you’d rather avoid. We want to keep you on the road by preserving your skin’s performance. That’s the driving force behind VeloSkin.



EDCO as a brand has a long standing history in the cycling world, originally making hubs, headsets and cranksets. In 2015 EDCO was re-launched as a wheel brand with a focus on high performance carbon fibre cycling wheels. Now with a complete range of wheels for everything from Gravel to TT, winter training alloy wheels and accessories. All our wheels are handbuilt, either in Germany or in Carmarthenshire Wales.



Established in 2004 by Robert Wicks, Westerham Brewery Company has become one of Kent’s finest local craft brewers. With a rich brewing heritage, Westerham can once again be proud of locally brewed, top quality real ales. The Tap Room & Shop is open Wednesday to Sunday with street food trucks on site each day. Westerham Brewery is Event HQ for HOTA 2022 and looks forward to welcoming cylclists for a post ride beer!


Dave Hayward Photography

For over nine years Dave Hayward has been photographing cycling events all over the UK. Even venturing as far as Belgium, France, Italy, and Spain, since hanging up his racing wheels in 2002. During this period Dave has built a very good reputation amongst active cyclists in producing the best quality imagery in the industry, be it Road Racing, Training Camps, Time Trials, Cyclocross, Sportives or Mountain Biking - Dave is usually out in all weathers capturing the moment - please go to his site to purchase your photo from the HOTA.

NEG Group

In 1999 UK Sport and British Cycling called for a method of providing mobile safety cover for all road based sporting events (cycle racing, triathlons, marathons, etc). Former Sussex Police Chief Inspector Andy Relf formed the NEG by putting together a team of civilian motorcycle marshals made up of off-duty police and retired police motorcyclists. The NEG was approved by the Association of Chief Police Officers (ACPO), RoSPA and the HSE and was accepted by British Cycling (BC) and the British Triathlon Federation (BTF) as the only organisation accredited to ensure the safety of competitors and general public when cycle race events are held on the public highway. NEGGB motorcycle marshals can carry out various duties such as warning the general public and oncoming road users of an approaching event, keeping event organisers and participants informed of progress, reporting rule infringements, checking route signage, marshalling an obstruction or potential hazard and complimenting static marshals. Some NEGGB members can be engaged by the event organiser to carry pillion passengers such as officials, timing blackboards, judges or commissaries. Other members can be employed by media companies to carry press photographers or cameramen. In such cases the NEGGB member may reasonably expect the organiser or media company to provide a risk assessment of the expected duties

Panagua Bikes

Panagua Bikes are based in Hayes near Bromley. The shop, in the location of the old Bigfoot Bikes, has rapidly become one of the leading bike shops in the South East with a reputation for friendly, quality service. We offer a great range of products and services aimed squarely at the needs of the local community of road riders, mountain bikers and commuters. We have a simple philosophy of delivering a high quality service at every level whilst remaining friendly and accessible to all. No matter whether you are a beginner or elite athlete, Panagua Bikes offer the same warm welcome and professional level of service to all. Our popular online service is staffed by real people with a passion for cycling who you can actually email or talk to for advice on any of our products before purchasing.